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War in Ukraine
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War in Ukraine

Insights and Guidance for You and Your Company

Jeff Hoffman and Paul Washington
The Conference Board, 2022
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Editorial Rating

9

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Recommendation

Russia’s invasion affects Ukrainians and almost everyone else, given the war’s impact on the global food, fuel and financial sectors. Jeff Hoffman and Paul Washington of The Conference Board’s ESG Center outline how companies can help displaced Ukrainians now and in the future. Synthesizing information from UN agencies, they discuss how firms can provide humanitarian and business support. Meeting Ukraine’s long-range needs will call for aid, economic support and – if relevant – rebuilding your firm’s presence there. Cash donations help now, but in time, international companies must define where their employees are experiencing the war’s repercussions, in Ukraine or elsewhere, and responsibly address their concerns.

Take-Aways

  • Providing corporate support to victims of the war in Ukraine differs from supporting those harmed by natural disasters, but some core elements are similar.
  • Helping millions of Ukrainian refugees and millions more displaced inside Ukraine will require flexibility and long-term strategies.
  • As did COVID-19, the war in Ukraine affects food access, energy prices and finance around the world.

About the Authors

Jeff Hoffman is the institute leader of corporate citizenship and philanthropy at The Conference Board’s ESG Center, where Paul Washington is the executive director.

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