University of Minnesota - UMN Executive Leadership Insights

Jonah Berger

8 Book

Magic Words
What to Say to Get Your Way
Jonah Berger
HarperBusiness, 2023
7 Article

How to Change Anyone’s Mind
People instinctively resist being forced to do things differently. Instead of pushing, try removing the barriers that stand in their way.
Jonah Berger
The Wall Street Journal, 2020
9 Book

Invisible Influence
The Hidden Forces that Shape Behavior
Jonah Berger
Simon & Schuster, 2016
7 Book

Contagious
Why Things Catch On
Jonah Berger
Simon & Schuster, 2013