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Jack Trout

6 Book

Repositioning

Marketing in an Era of Competition, Change, and Crisis
Jack Trout and Steve Rivkin
McGraw-Hill, 2009
8 Book

In Search of the Obvious

The Antidote for Today's Marketing Mess
Jack Trout
Wiley, 2008
8 Book
Al Ries and Jack Trout
Profile Books, 1994
8 Book

Trout on Strategy

Capturing Mindshare, Conquering Markets
Jack Trout
McGraw-Hill, 2004
5 Book

A Genie's Wisdom

A Fable of How a CEO Learned to be a Marketing Genius
Jack Trout
Wiley, 2003
9 Book

Big Brands, Big Trouble

Lessons Learned the Hard Way
Jack Trout
Wiley, 2001
8 Book

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout and Steve Rivkin
McGraw-Hill, 1999
9 Book

Positioning: The Battle For Your Mind

How to Be Seen and Heard in the Overcrowded Marketplace
Jack Trout and Al Ries
McGraw-Hill, 2001
9 Book

Differentiate or Die

Survival in Our Era of Killer Competition
Jack Trout and Steve Rivkin
Wiley, 2000
8 Book

The New Positioning

The Latest on the World's #1 Business Strategy
Steve Rivkin and Jack Trout
McGraw-Hill, 1996
8 Book
Al Ries and Jack Trout
McGraw-Hill, 1986