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Renée Mauborgne

7 Article

Nondisruptive Creation

Rethinking Innovation and Growth
W. Chan Kim and Renée Mauborgne
MIT Sloan Management Review, 2019
8 Video

Blue Ocean Strategy

Create Markets and Leave the Competition Behind
Renée Mauborgne
WOBI, 2012
Book

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005