Thomas M. Ryan and Chad A. Jacobs
Denise Lee Yohn
How Integrating Brand and Culture Powers the World’s Greatest Companies
Myk Pono
How to Develop Strategic Messaging and Positioning
Anthony Davis
Ikujiro Nonaka and Hirotaka Takeuchi
Businesses must root strategy in moral purpose to thrive in a complex, rapidly changing world.
Paul Leonardi
Enough with the top-down strategizing. Understand how change really happens on the ground – and plan for it accordingly.
Jack Trout and Steve Rivkin
Survival in Our Era of Killer Competition
Robbie Kellman Baxter
Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue
Hamid Bouchikhi and John R. Kimberly
How to Manage the Identity of Your Company
Laurence D. Ackerman
Leadership and the Roots of Value Creation
Roger L. Martin and A.G. Lafley
How Strategy Really Works
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