Kogan Page Изложения

Все изложения Kogan Page Publishers

7 Book
Michael Armstrong and Tina Stephens
Kogan Page, 2005
8 Book
Michael Armstrong
Kogan Page, 2004
7 Book

A Practical Guide to Assessment Centres and Selection Methods

Measuring Competency for Recruitment and Development
Ian Taylor
Kogan Page, 2007
7 Book

About Face

The Secrets of Emotionally Effective Advertising
Dan Hill
Kogan Page, 2010
8 Book

Accelerated Leadership Development

How to Turn Your Top Talent into Leaders
Ines Wichert
Kogan Page, 2018
7 Book

Adaptability

The art of winning in an age of uncertainty
Max McKeown
Kogan Page, 2012
8 Book

Advanced Project Management

A Complete Guide to the Key Models, Processes and Techniques
Alan D. Orr
Kogan Page, 2004
8 Book

Agile Marketing

Unlock Adaptive and Data-driven Marketing for Long-Term Success
Neil Perkin
Kogan Page, 2022
9 Book

Amazon

How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce
Natalie Berg and Miya Knights
Kogan Page, 2019
8 Book
John Hancock
Kogan Page, 2005
7 Book

Appreciative Inquiry for Change Management

Using AI to Facilitate Organizational Development
Sarah Lewis et al.
Kogan Page, 2012
8 Book

Audio Branding

Using Sound to Build Your Brand
Laurence Minsky and Colleen Fahey
Kogan Page, 2017
9 Book

BRANDchild

Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Martin Lindstrom and Patricia B. Seybold
Kogan Page, 2003
8 Book

Bids, Tenders & Proposals

Winning Business Through Best Practice
Harold Lewis
Kogan Page, 2007
8 Book

Blockchain Babel

The Crypto Craze and the Challenge to Business
Igor Pejic
Kogan Page, 2019
6 Book

Boost Your Self-Esteem

Confront Your Anxieties, Develop Self Reliance, Boost Your Confidence, Achieve Your Goals
John Caunt
Kogan Page, 2003
8 Book

Brand Elevation

Lessons in Ueber-Branding
Wolfgang Schaefer and JP Kuehlwein
Kogan Page, 2020
8 Book

Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
Kogan Page, 2004
7 Book

Brand Protection in the Online World

A Comprehensive Guide
David N. Barnett
Kogan Page, 2016
7 Book

Branded Male

Marketing to Men
Mark Tungate
Kogan Page, 2008
5 Book

Bridging the Culture Gap

A Practical Guide to International Business Communication
Chris Fox and Penny Carté
Kogan Page, 2004
7 Book
John Westwood
Kogan Page, 2012
8 Book

Business Unusual

Values, Uncertainty and the Psychology of Brand Resilience
Nathalie Nahai
Kogan Page, 2021
7 Book

Can We Talk?

Seven Principles for Managing Difficult Conversations at Work
Roberta Chinsky Matuson
Kogan Page, 2021
8 Book

Career Fear

(And How to Beat It)
Somi Arian
Kogan Page, 2020
7 Book

Chairing the Board

A Practical Guide to Activities & Responsibilities
John Harper
Kogan Page, 2005
8 Book

Change Management Excellence

Using The Four Intelligences For Successful Organizational Change
Hilary Coldicott et al.
Kogan Page, 2004
6 Book

Change Management Masterclass

A Step-By-Step Guide to Successful Change Management
Mike Green
Kogan Page, 2007
7 Book

Choosing & Using Consultants & Advisers

A best practice guide to making the right decisions and getting good value
Harold Lewis
Kogan Page, 2006
8 Book

Coherence

The Secret Science of Brilliant Leadership
Alan Watkins
Kogan Page, 2013
8 Book

Collaborative Learning

How to Upskill from Within and Turn L&D into Your Competitive Advantage
Nick Hernandez
Kogan Page, 2023
8 Book

Communicate in a Crisis

Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Kogan Page, 2019
7 Book

Complaint Management Excellence

Creating Customer Loyalty through Service Recovery
Sarah Cook
Kogan Page, 2012
7 Book

Confident Data Skills

Master the Fundamentals of Working with Data and Supercharge Your Career
Kirill Eremenko
Kogan Page, 2018
7 Book

Confident Digital Content

Master the Fundamentals of Online Video, Design, Writing and Social Media to Supercharge Your Career
Adam Waters
Kogan Page, 2018
8 Book

Creating Passionbrands

Getting to the Heart of Branding
Helen Edwards and Derek Day
Kogan Page, 2005
8 Book

Crisis Communication

Practical PR Strategies for Reputation Management and Company Survival
Peter F. Anthonissen
Kogan Page, 2008
8 Book

Crypto Wars

Faked Deaths, Missing Billions and Industry Disruption
Erica Stanford
Kogan Page, 2021
7 Book

Customer Care Excellence

How to Create an Effective Customer Focus
Sarah Cook
Kogan Page, 2008
7 Book

Customer Experience Excellence

Six Strategies to Deliver Exceptional Growth in 90 Days
David Conway and Tim Knight
Kogan Page, 2021
8 Book

Customer Innovation

Customer-Centric Strategy for Enduring Growth
Marion Debruyne
Kogan Page, 2014
8 Book

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing
Christine Bailey
Kogan Page, 2020
8 Book

Customer-Driven Transformation

How Being Design-led Helps Companies Get the Right Services to Market
Joe Heapy et al.
Kogan Page, 2018
7 Book

Cut Costs Not Corners

A Practical Guide to Staying Competitive and Improving Profits
Colin Barrow
Kogan Page, 2010
6 Book

Dealing with the Boss from Hell

A Guide to Life in the Trenches
Shaun Belding
Kogan Page, 2005
7 Book
Shaun Belding
Kogan Page, 2005
7 Book
Sue Bishop
Kogan Page, 2006
8 Book

Digital Wars

Apple, Google, Microsoft and the Battle for the Internet
Charles Arthur
Kogan Page, 2012
8 Book

Directors' Dilemmas

Tales from the Front Line
Patrick Dunne
Kogan Page, 2000
8 Book

Dirty Dealing

The Untold Truth about Global Money Laundering, International Crime and Terrorism
Peter Lilley
Kogan Page, 2003
5 Book

Disaster Proof Your Career

Tactics to Survive, Thrive and Keep Ahead in the Workplace
Patrick Forsyth
Kogan Page, 2010
7 Book

Disruptive Selling

A New Strategic Approach to Sales, Marketing and Customer Service
Patrick Maes
Kogan Page, 2018
8 Book

Distribution Channels

Understanding & managing channels to market
Julian Dent
Kogan Page, 2011
8 Book

Diversification Strategy

How to grow a business by diversifying successfully
Graham Kenny
Kogan Page, 2009
7 Book

Driving Digital Transformation through Data and AI

A Practical Guide to Delivering Data Science and Machine Learning Products
Alexander Borek and Nadine Borek-Prill
Kogan Page, 2020
5 Book
Brian Finch
Kogan Page, 2010
5 Book
Lyn Smith
Kogan Page, 2005
7 Book

Effective Media Relations

How to Get Results
Michael Bland et al.
Kogan Page, 2005
8 Book

Effective Sales Enablement

Achieve Sales Growth Through Collaborative Sales and Marketing
Pam Didner
Kogan Page, 2018
6 Book

Emotional Intelligence Coaching

Improving Performance for Leaders, Coaches and the Individual
Stephen Neale et al.
Kogan Page, 2011
7 Book

Emotionomics

Leveraging Emotions for Business Success
Dan Hill
Kogan Page, 2009
7 Book
Emma Bridger
Kogan Page, 2014
6 Book
Elizabeth Aylott
Kogan Page, 2014
6 Book

Ethics in Public Relations

A Guide to Best Practice
Patricia J. Parsons
Kogan Page, 2004
6 Book

Evaluating Public Relations

A Best Practice Guide to Public Relations Planning, Research & Evaluation
Paul Noble and Tom Watson
Kogan Page, 2005
8 Book

Event Planning and Management

A Practical Handbook for PR and Events Professionals
Ruth Dowson and David Bassett
Kogan Page, 2015
9 Book
Tom Lunt and Eva Nicotra
Kogan Page, 2018
7 Book

Everyday Communication Strategies

Manage Common Issues to Prevent a Crisis and Protect Your Brand
Amanda Coleman
Kogan Page, 2022
7 Book

Everything You Ever Needed to Know about Training

A One-Stop Shop for Everyone Interested in Training, Learning and Development
Kaye Thorne and David Mackey
Kogan Page, 2007
7 Book

Executive Finance and Strategy

How to Understand and Use Financial Information to Set Strategic Goals
Ralph Tiffin
Kogan Page, 2014
8 Book

Facilitation Made Easy

Practical Tips to Improve Meetings and Workshops
Esther Cameron
Kogan Page, 2005
8 Book

Family Wars

Classic Conflicts in Family Business and How to Deal with Them
Grant Gordon and Nigel Nicholson
Kogan Page, 2008
8 Book

Fashion Brands

Branding Style from Armani to Zara
Mark Tungate
Kogan Page, 2005
7 Book

Follow the Leader

The One Thing Great Leaders Have that Great Followers Want
Emmanuel Gobillot
Kogan Page, 2013
9 Book

From Start-Up to Grown-Up

Grow Your Leadership to Grow Your Business
Alisa Cohn
Kogan Page, 2021
7 Book

Global Brand Strategy

Unlocking Brand Potential across Countries, Cultures and Markets
Sicco Van Gelder
Kogan Page, 2003
8 Book

Global Supply Chain Ecosystems

Strategies for Competitive Advantage in a Complex, Connected World
Mark Millar
Kogan Page, 2015
9 Book
Martin John Yate
Kogan Page, 2001
8 Book

Hard-Core Management

What You Won't Learn from the Business Gurus
Jo Owen
Kogan Page, 2003
8 Book

How Cool Brands Stay Hot

Branding to Generations Y and Z
Joeri Van den Bergh and Mattias Behrer
Kogan Page, 2016
8 Book

How People Learn

Designing Education and Training that Works to Improve Performance
Nick Shackleton-Jones
Great Britain and the United States, 2019
6 Book

How They Blew It

The CEO's and Entrepreneurs Behind Some of the World's Most Catastrophic Business Failures
Jamie Oliver and Tony Goodwin
Kogan Page, 2010
7 Book

How the Stock Market Works

A Beginner’s Guide to Investment
Michael Becket
Kogan Page, 2014
9 Book

How to Grow Leaders

The Seven Key Principles of Effective Leadership Development
John Adair
Kogan Page, 2005
7 Book
Jo Larbie and Heather Townsend
Kogan Page, 2013
7 Book
Alan Barker
Kogan Page, 2007
7 Book

How to Sell to Retail

The Secrets of Getting Your Product to Market
Clare Rayner
Kogan Page, 2013
7 Book
Brian Finch
Kogan Page, 2010
8 Book

Humanitarian Logistics

Meeting the Challenge of Preparing for and Responding to Disasters
Peter Tatham and Martin Christopher
Kogan Page, 2014
8 Book

Humans at Work

The Art and Practice of Creating the Hybrid Workplace
Anna Tavis and Stela Lupushor
Kogan Page, 2022
7 Book
Patrick Forsyth
Kogan Page, 2008
7 Book

Influencer Marketing Strategy

How to Create Successful Influencer Marketing
Gordon Glenister
Kogan Page, 2021
8 Book

Influencers and Revolutionaries

How Innovative Trailblazers, Trends and Catalysts Are Transforming Business
Sean Pillot de Chenecey
Kogan Page, 2020
8 Book

Informal Learning in Organizations

How to Create a Continuous Learning Culture
Robin Hoyle
Kogan Page, 2015
7 Book

Innovation Excellence

Creating Market Success in the Energy and Natural Resources Sectors
Stephan Scholtissek
Kogan Page, 2011
9 Book

Inspiring Green Consumer Choices

Leverage Neuroscience to Reshape Marketplace Behavior
Michael E. Smith
Kogan Page, 2021
8 Book

International Brand Strategy

A Guide to Achieving Global Brand Growth
Sean Duffy
Kogan Page, 2021
8 Book

Investing in Corporate Social Responsibility

A Guide to Best Practice, Business Planning and the UK's Leading Companies
John Hancock
Kogan Page, 2005
8 Book

Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare
Jean-Noël Kapferer
Kogan Page, 2015
6 Book

Key Account Management

A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
Kogan Page, 2004
5 Book

Key Account Management in Financial Services

Tools and Techniques for Building Strong Relationships with Major Clients
Peter Cheverton et al.
Kogan Page, 2004
7 Book

Key Skills for Professionals

How to Succeed in Professional Services
Alan Pannett et al.
Kogan Page, 2013
8 Book

Knockoff

The Deadly Trade in Counterfeit Goods
Tim Phillips
Kogan Page, 2005
7 Book

Leadershift

Reinventing Leadership for the Age of Mass Collaboration
Emmanuel Gobillot
Kogan Page, 2009
7 Book

Leadership Team Coaching

Developing Collective Transformational Leadership
Peter Hawkins
Kogan Page, 2011
6 Book

Leadership Transitions

How Business Leaders Take Charge in New Roles
Richard Elsner and Bridget Farrands
Kogan Page, 2012
8 Book

Leading Procurement Strategy

Driving Value Through the Supply Chain
Carlos Mena et al.
Kogan Page, 2014
8 Book

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results
Brad Cleveland and Scott McKain
Kogan Page, 2021
7 Book

Leading the Professionals

How to Inspire & Motivate Professional Service Teams
Geoff Smith
Kogan Page, 2004
7 Book

Learning Ecosystems

Creating Innovative, Lean and Tech-driven Learning Strategies
Katja Schipperheijn
Kogan Page, 2022
8 Book

Learning Experience Design

How to Create Effective Learning that Works
Donald Clark
Kogan Page, 2021
8 Book

Learning Technologies in the Workplace

How to Successfully Implement Learning Technologies in Organizations
Donald H. Taylor
Kogan Page, 2017
9 Book

Learning Technology

A Complete Guide for Learning Professionals
Donald Clark
Kogan Page, 2023
9 Book

Learning at Speed

How to Upskill and Reskill Your Workforce at Pace to Drive Business Performance
Nelson Sivalingam
Kogan Page, 2022
7 Book

Learning for Organizational Development

How to Design, Deliver and Evaluate Effective L&D
Eileen Arney
Kogan Page, 2017
8 Book
John Manners-Bell et al.
Kogan Page, 2014
7 Book

Love Your Imposter

Be Your Best Self, Flaws and All
Rita Clifton
Kogan Page, 2020
8 Book

Lunchtime Learning for Leaders

16 Ways to Grow Your Resilience and Influence
Lucy Ryan
Kogan Page, 2021
6 Book

Making Sense of Change Management

A Complete Guide to the Models, Tools & Techniques of Organizational Change
Mike Green and Esther Cameron
Kogan Page, 2004
9 Book

Management Stripped Bare

What They Don't Teach You At Business School
Jo Owen
Kogan Page, 2002
7 Book

Managing Business Risk

A Practical Guide to Protecting Your Business
Adam Jolly
Kogan Page, 2003
9 Book

Managing Conflict

A Practical Guide to Resolution in the Workplace
David Liddle
Kogan Page, 2017
8 Book

Managing Conflict at Work

Understanding and Resolving Conflict for Productive Working Relationships
Clive Johnson and Jackie Keddy
Kogan Page, 2010
8 Book

Managing Luxury Brands

A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Kogan Page, 2023
8 Book

Maritime Logistics

A complete guide to effective shipping and port management
Dong-Wook Song and Photis M. Panayides
Kogan Page, 2012
7 Book

Marketing Accountability

How to Measure Marketing Effectiveness
Malcolm McDonald and Peter Mouncey
Kogan Page, 2009
8 Book

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies
Christina Inge
Kogan Page, 2022
8 Book

Marketing Strategy

Overcome Common Pitfalls and Create Effective Marketing
Jenna Tiffany
Kogan Page, 2021
5 Book

Marketing Stripped Bare

An Insider's Guide to the Secret Rules
Patrick Forsyth
Kogan Page, 2003
5 Book

Marketing and Selling Professional Services

Practical Approaches to Practice Development
Patrick Forsyth
Kogan Page, 2003
6 Book

Mentoring in Action

A Practical Guide for Managers
David Megginson et al.
Kogan Page, 2006
9 Book

Neurodiversity at Work

Drive Innovation, Performance and Productivity with a Neurodiverse Workforce
Amanda Kirby and Theo Smith
Kogan Page, 2021
8 Book

Neuroscience for Coaches

How to Use the Latest Insights for the Benefit of Your Clients
Amy Brann
Kogan Page, 2017
8 Book

Neuroscience for Learning and Development

How to Apply Neuroscience and Psychology for Improved Learning and Training
Stella Collins
Kogan Page, 2019
7 Book

New Strategies for Reputation Management

Gaining Control of Issues, Crises & Corporate Social Responsibility
Andrew Griffin
Kogan Page, 2008
8 Book

Not Bosses But Leaders

How to Lead the Way to Success
John Adair
Kogan Page, 2003
7 Book

On Purpose

Delivering a Branded Customer Experience People Love
Shaun Smith and Andy Milligan
Kogan Page, 2015
7 Book
John Caunt
Kogan Page, 2006
8 Book

Out of Print

Newspapers, Journalism and the Business of News in the Digital Age
George Brock
Kogan Page, 2013
7 Book

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment
Mark Weiner
Kogan Page, 2021
8 Book

Paid Attention

Innovative Advertising for a Digital World
Faris Yakob
Kogan Page, 2015
8 Book

People and Data

Uniting to Transform Your Business
Thomas C. Redman
Kogan Page, 2023
7 Book

Performance Management

Key Strategies and Practical Guidelines
Michael Armstrong
Kogan Page, 2006
8 Book
Anne Gregory
Kogan Page, 2020
7 Book

Podcasting Marketing Strategy

A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
Daniel Rowles and Ciaran Rogers
Kogan Page, 2019
8 Book

Powerful Presentations

50 Original Ideas for Making a Real Impact
Jöns Ehrenborg and John Mattock
Kogan Page, 2001
8 Book

Powerhouse

Insider Accounts into the World’s Top High-Performance Organizations
Brian MacNeice and James Bowen
Kogan Page, 2016
8 Book

Predictive HR Analytics

Mastering the HR Metric
Kirsten Edwards and Dr. Martin Edwards
Kogan Page, 2019
8 Book

Pricing for Profit

How to Develop a Powerful Pricing Strategy for Your Business
Peter Hill
Kogan Page, 2013
8 Book

Project Risk Management

An Essential Tool For Managing And Controlling Projects
Danielle van Well-Stam et al.
Kogan Page, 2004
7 Book

Questionnaire Design

How To Plan, Structure And Write Survey Material For Effective Market Research
Ian Brace
Kogan Page, 2004
7 Book

Reality Check

How Immersive Technologies Can Transform Your Business
Jeremy Dalton
Kogan Page, 2021
8 Book

Redefining HR

Transforming People Teams to Drive Business Performance
Lars Schmidt
Kogan Page, 2021
8 Book

Remote Work

Redesign Processes, Practices and Strategies to Engage a Remote Workforce
Chris Dyer and Kim Shepherd
Kogan Page, 2021
7 Book

Resetting Management

Thrive with Agility in the Age of Uncertainty
Martin Králik and Stéphane J. Girod
Kogan Page, 2021
7 Book

Retailization

Brand Survival in the Age of Retailer Power
Lars Thomassen et al.
Kogan Page, 2006
8 Book

Rethinking Prestige Branding

Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
Kogan Page, 2015
8 Book

Reward Management

A Handbook of Remuneration Strategy and Practice
Helen Murlis and Michael Armstrong
Kogan Page, 2005
9 Book

Rule Breaker

Rebellious Leadership for the Future of Work
Jackie Fast
Kogan Page, 2021
7 Book

Running Board Meetings

How to Get the Most from Them
Patrick Dunne
Kogan Page, 2005
8 Book

Sales Promotion

How to Create, Implement and Integrate Campaigns That Really Work
Roddy Mullin and Julian Cummins
Kogan Page, 2008
8 Book

Scoring Points

How Tesco Is Winning Customer Loyalty
Clive Humby et al.
Kogan Page, 2004
9 Book

Selling Transformed

Develop the Sales Values Which Deliver Competitive Advantage
Philip Squire
Kogan Page, 2020
6 Book
Richard Denny
Kogan Page, 2006
8 Book

She Made It

The Toolkit for Female Founders in the Digital Age
Angelica Malin
Kogan Page, 2021
8 Book

Shopper Marketing

How to Increase Purchase Decisions at the Point of Sale
Markus Ståhlberg and Ville Maila
Kogan Page, 2010
7 Book

Social Media Recruitment

How to Successfully Integrate Social Media into Recruitment Strategy
Andy Headworth
Kogan Page, 2015
6 Book

Soul Trader

Putting the Heart Back into Your Business
Rasheed Ogunlaru
Kogan Page, 2012
8 Book

Stand Out Marketing

How to Differentiate Your Organization in a Sea of Sameness
Stacey Danheiser et al.
Kogan Page, 2020
8 Book

Stickier Marketing

How to Win Customers in a Digital Age
Grant Leboff
Kogan Page, 2014
7 Book

Sticky Marketing

Why Everything in Marketing Has Changed and What to Do about It
Grant Leboff
Kogan Page, 2011
9 Book

Stop, Ask, Explore

Learn to Navigate Change in Times of Uncertainty
Joan P. Ball
Kogan Page, 2022
6 Book
Michael Armstrong
Kogan Page, 2006
8 Book

Strategic Internal Communication

How to Build Employee Engagement and Performance
David Cowan
Kogan Page, 2014
6 Book

Strategic Leadership

How to Think and Plan Strategically and Provide Direction (The John Adair Leadership Library)
John Adair
Kogan Page, 2010
7 Book

Strategic Procurement

Organizing Suppliers and Supply Chains for Competitive Advantage
Caroline Booth
Kogan Page, 2010
8 Book

Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Liam FitzPatrick and Sue Dewhurst
Kogan Page, 2022
6 Book

Successful Interview Skills

How to Present Yourself with Confidence
Rebecca Corfield
Kogan Page, 2006
8 Book

Successful Project Sponsorship

A Time-Saver for the Busy Executive
Michiel van der Molen
Kogan Page, 2015
9 Book

Supply Chain Risk

Understanding Emerging Threats to Global Supply Chains
John Manners-Bell
Kogan Page, 2014
8 Book

Sustainability to Social Change

Lead Your Company from Managing Risks to Creating Social Value
Bradley Googins and Philipp Mirvis
Kogan Page, 2022
8 Book

Sustainable Logistics and Supply Chain Management

Principles and Practices for Sustainable Operations and Management
David B. Grant et al.
Kogan Page, 2015
7 Book

Tactical SEO

The Theory and Practice of Search Marketing
Lee Wilson
Kogan Page, 2016
7 Book
Joanna Gutmann
Kogan Page, 2006
8 Book

Taking Minutes of Meetings

How to Take Efficient Notes that Make Sense and Support Meetings that Matter (Creating Success Series)
Joanna Gutmann
Kogan Page, 2019
7 Book

Tales for Change

Using Storytelling to Develop People and Management
Margaret Parkin
Kogan Page, 2004
6 Book

Talespin

Public Relations Disasters-Inside Stories & Lessons Learnt
Gerry McCusker
Kogan Page, 2004
7 Book

Talk Normal

Stop the Business Speak, Jargon and Waffle
Tim Phillips
Kogan Page, 2011
7 Book

The 50-Plus Market

Why the Future Is Age Neutral When It Comes to Marketing And Branding Strategies
Dick Stroud
Kogan Page, 2006
7 Book

The Accountable Leader

Developing Effective Leadership through Managerial Accountability
Brian Dive
Kogan Page, 2008
7 Book

The Advertised Mind

Groundbreaking Insights Into How Our Brains Respond to Advertising
Erik du Plessis
Kogan Page, 2005
8 Book

The Apology Impulse

How the Business World Ruined Sorry and Why We Can't Stop Saying It
Cary Cooper and Sean O'Meara
Kogan Page, 2019