Jean-François Bobier, Tibor Mérey, Stephen Robnett, Michael Grebe, Jimmy Feng, Benjamin Rehberg, Kristi Woolsey and Joël Hazan
The Corporate Hitchhiker’s Guide to the Metaverse
Boston Consulting Group, 2022
What's inside?
When Facebook changes its name, you know things are serious.
Recommendation
The term metaverse was first coined in 1992, and there was a lot of hype around the concept in the mid-2000s, but not much came of it. Now commentators think the metaverse concept is finally coming to fruition. In cyber years, it’s been an eternity, but the technology – immersive hardware, like affordable headsets and advances in blockchain – has finally matured enough to usher in Web3. In this Boston Consulting Group special report, you can get a read on what’s coming across the horizon, so your company can get familiar with the new terrain and remain relevant far into the future.
Summary
About the Authors
Jean-François Bobier, Tibor Mérey, Stephen Robnett, Michael Grebe, Jimmy Feng, Benjamin Rehberg, Kristi Woolsey and Joël Hazan are professionals with the Boston Consulting Group.
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