品牌与品牌定位

培育品牌,产品差异话,市场定位,市场细分,目标市场选择:如何才能让您的产品在理想客户的眼中显得独一无二?

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Olivier Abtan et al.

Boston Consulting Group, 2016

(7)

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Andy Raskin

Medium, 2016

(8)

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Neil Steinberg

The Guardian, 2016

(7)

Article

Ross Rubin

Fast Company, 2016

(7)

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David Aaker and Jennifer L. Aaker

California Management Review, 2016

(8)

Article

Kwame Opam

The Verge, 2016

(7)

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Brafton

Brafton © 2015, 2015

(8)

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Trendwatching

Disserta Verlag, 2014

(8)

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Lucy Hitz and Avenicio Baca

Copyright © 2010-2015 Simply Measured, Inc. , 2015

(7)

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Sabeen H. Ahmad and Sarah Kuntsal

iCrossing © 2014, 2014

(7)

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Zhenya Lindgardt et al.

Boston Consulting Group, 2015

(8)

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