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这本数字化转型指南贴合实际、案例详实，对企业人工智能和数据科学相关人员极具参考价值。其他作者主要从战略角度谈论数字化转型，但本书不同，亚历山大·博雷克（Alexander Borek）和纳丁·普里尔（Nadine Prill）更专注应用性，为中层管理者和独立工作者提供切实可行的建议。作者分享了成功数字化转型的蓝图，推荐了用来开发数字化产品的工具和编程语言，并描绘了塑造数据驱动型企业文化的过程。
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亚历山大·博雷克（Alexander Borek）此前是大众公司人工智能和数据分析全球负责人，现作为顾问，为企业提供数据科学和机器学习战略方面的建议。 纳丁·普里尔（Nadine Prill）在柏林触知（Taktile）公司供职，领导机器学习数字产品的开发。
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