导读荐语
本书是数字化和人工智能(AI)转型领域的权威指南,出自麦肯锡(McKinsey)顾问之手。作者埃里克·拉马尔(Eric Lamarre)、凯特·斯马杰(Kate Smaje)和罗德尼·泽梅尔(Rodney Zemmel)凭借在麦肯锡五年的环球工作经验,大胆指出数字化和人工智能转型的关键在于提高企业水准、培养专业人才。本书适用于大型跨国公司等各式企业的高管,不仅着眼当下,还看向未来, 引入新兴创举,对准备转型的企业意义重大。
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关于作者
埃里克·拉马尔(Eric Lamarre)是麦肯锡公司(McKinsey & Company)的高级合伙人,也是其北美数字与分析业务负责人。凯特·斯马杰(Kate Smaje)和罗德尼·泽梅尔(Rodney Zemmel)主管麦肯锡数字化业务。
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发挥创意
发展组织
科技行业
未来工作
推动数字营销
Drive Team Performance
创业
人力资源
领导力
做出明智决策
Manage People and Talent
管理产品创新
管理
行业市场洞察
市场营销
个人成长
战略性安置人才
生产与物流
销售
增强数字素养
职场技能
变得更加适应变化
创新
Establish AI Governance
Assess Digital Maturity
Manage Digital Risk and Ethics
Understand Multimodal AI
数据分析
科技行业最佳实践
做出数据驱动决策
理解数据
Define Digital Strategy
Digitize Business Processes
支持内部流动
Use AI for Customer Journey Mapping
Implement Digital Infrastructure
管理员工才能
推动产品开发
Discover AI Use Cases in the Consumer Goods Industry
应用数据驱动营销
鼓励实验精神
Build Digital Culture
Discover and Understand Data Analytics and Big Data
Build Digital Business Models
Use AI for Proposals
Choose AI Priorities
高管领导力
Leverage AI for Product Development
塑造组织文化
增强团队敏捷性
精通数字工具
Drive AI Adoption in Teams
培养创新文化
Use AI Ethically as a Leader
Leverage AI for Sales
Use AI for Decision Support
Discover AI Use Cases in the Retail Industry
Use AI for Production & Supply Chain
新兴工作技术
Leverage AI for Customer Experience
Use AI for Process Optimization
Leverage AI in Your Daily Tasks
Organize for AI
Use AI for Customer Segmentation
Use AI for Translation & Localization
Discover AI Use Cases
Understand AI Risks
Execute Digital Operations
Use AI for Marketing Analytics
Leverage AI for Marketing
Strategize Digital Transformation
Understand AI Capabilities and Limits
Understand AI
Use AI for Coaching and Development
Use AI for Learning and Upskilling
Use AI for Learning & Development
Measure AI Business Impact
Enable Digital Organization
Use AI for Campaign Personalization
Use AI for Inventory Optimization
Leverage AI for HR
Use AI for Market Analysis
Set AI Vision & Strategy
以德驾驭 AI
Use AI for Data Analysis
Discover AI Use Cases in the Manufacturing Industry
Use AI for Demand Forecasting
Discover AI Use Cases in the Consulting Industry
Discover and Understand Digital Technologies
Plan AI Workforce Transformation
Measure Digital Transformation Impact
Use AI for Competitor Intelligence
Understand AI Impact on Work
Guide Teams Through AI Transition
技术对工作的影响
Understand AI Impact on Business and Economy
Leverage AI for Management
数字化转型
Use AI with Company Knowledge
Discover AI Use Cases in the Technology Industry
Drive AI Transformation
Discover Latest AI Advances
Leverage AI for Business Strategy
Leverage AI for Leadership
AI Transformation
实施敏捷管理
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