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Bulletproof Your Marketplace
Book

Bulletproof Your Marketplace

Strategies for Protecting Your Digital Platform

Forbes Books, 2025 plus...

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Editorial Rating

9

getAbstract Rating

  • Applicable
  • Eye Opening
  • Concrete Examples

Recommendation

As technology has reshaped the marketplace, it has become easier for ambitious entrepreneurs to launch their own digital ventures. Attorney Jeremy H. Gottschalk details the legal and logistical considerations online entrepreneurs should address. He includes the details of liability, insurance, and taxation, as well as how to implement security measures and handle breaches. Digital marketplace investors and innovators – and their customers – will want to be familiar with these issues.

Summary

Your online business must work with the legal pluses and pitfalls of the online marketplace.

Innovators who start or build an online marketplace are participating in a global activity worth several trillion dollars. These entrepreneurs typically focus on the technical details of their sales platforms – user experience, user interface, customer acquisition, and key performance indicators. However, each of these factors contains risks and liabilities that can prove deadly for an online company.

From the outset, entrepreneurs – especially newcomers – should be aware of the pitfalls and risks of online commerce. They should prioritize security for their companies and their communities. Inexperienced entrepreneurs may reap benefits from taking risks, including some they don’t fully understand. But they are vulnerable. Experienced participants know to pay attention to risk.

Since human beings first began to congregate, they have had gathering places centered around markets. Many of these physical spaces have existed for centuries. Today, the internet has brought new power to the concept of a public marketplace. Virtual marketplaces such as eBay and Airbnb facilitate...

About the Author

Jeremy H. Gottschalk, founder and CEO of Marketplace Risk, has more than 20 years of experience representing marketplaces and digital platforms. He is the former general counsel for the caregiving marketplace Sittercity.


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