Demystifying Prompt Engineering

Professionals in a host of diverse industries can use GenAI’s capabilities to their advantage.

Large Language Models, like ChatGPT, are capable of grasping language and creating text that seems like it was written by humans. ChatGPT’s highly flexible capabilities result from training on vast amounts of data. Its capabilities include data analysis; the ability to create text for articles, social media posts, and marketing; help with idea generation and problem-solving; summarizing text; translation services; coding; and engaging in interactions that resemble human conversations.

Companies can use ChatGPT to draw insights from customer feedback data for product updates and to identify appropriate markets for new products. Marketers can use it to improve campaigns and to communicate a new brand’s identity. Small business owners can use it to manage and maximize their social media presence, generate email marketing campaigns, and facilitate online advertising. Human resource departments can use it to introduce new employees to a company and review employee performance.

Prompt engineering...