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William Arruda
Digital You
Real Personal Branding in the Virtual Age
ATD, 2019
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The more consistent your online brand, the more compelling your online message.
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William Arruda observes that many professionals attempt to promote themselves online without first defining their personal brand and what that brand represents. As a result, many digital profiles are inconsistent and offer unclear messages. Instead, he says you must spend time discovering the “Real You” by exploring your passions, values and goals before posting your profile online. Arruda offers practical advice to companies and employees for creating a personal brand and showcasing it for the digital age.
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About the Author
Best-selling author William Arruda is a motivational speaker and authority on personal branding.
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