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Disruptive Marketing
Book

Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

Geoffrey Colon
AMACOM, 2016

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Editorial Rating

9

Qualities

  • Innovative
  • Applicable
  • Overview

Recommendation

Social data expert Geoffrey Colon maintains that traditional marketing is dead, so he outlines a different path: “disruptive marketing.” Colon explains what disruptive marketing is, how it works, and how companies can use it to promote their products and services. He does an admirable job of explaining disruptive marketing, even though this innovative tactic “changes by the millisecond.” Colon pays particular attention to how you can use disruptive marketing’s advanced analytical and creative tools to support your marketing efforts. getAbstract recommends his insightful tactics to businesspeople who suspect that their current marketing efforts are missing the mark.

Take-Aways

  • “Disruptive” marketers approach marketing from a new perspective.
  • They challenge the status quo with new social business models, unique customer experiences, informed insights and idiosyncratic approaches.
  • “Disruptive marketing” depends on emotional intelligence, data analytics and immersive consumer connections.

About the Author

Social data expert Geoffrey Colon is a Microsoft communications designer. Using social data and digital tools, he focuses on growth marketing for Microsoft search advertising products.

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    R. T. 3 years ago
    As someone who has worked alongside some fantastic marketing professionals, I really didn’t like the author’s characterization of fuddy-duddy marketers as portrayed in the summary of this book.

    For example, the statement that “most business traditionalists can’t make the transition to the new state of marketing” is a fairly bold claim without much evidence to back it up (in the summary at least).

    Whereas, in reality, all the author is doing is describing the radical shift underway in the discipline of marketing itself. A change that’s been underway for at least the last 10 to 20 years.

    ***

    One very good thing – I have never come across Alvin Toffler’s Future Shock (1984) and the phrase “learn, unlearn, relearn”.
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    E. A. 5 years ago
    The Book looks really interesting! I think the summary is good - however it often contradicts itself - eg the rise and fall of search engines yet the summary states Googles is dominating the market by 87% and that it's a great tool for innovative and disruptive marketing? Keen to hear others thoughts :)
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    k. r. 6 years ago
    communicztion