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Everything I Know About Business I Learned at McDonald's
Book

Everything I Know About Business I Learned at McDonald's

The 7 Leadership Principles that Drive Break Out Success

McGraw-Hill, 2008 更多详情


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8

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  • Applicable

Recommendation

Every day, McDonald's serves food to nearly 50 million people in 30,000 restaurants worldwide. It owns about half of the globally branded, fast food restaurants outside the U.S. In India, you can order a Maharaja Mac with two lamb patties. New Zealand’s Kiwi Burger has a slice of beef and a fried egg. In Uruguay, the egg on the McHuevo burger is poached. With annual sales at the typical outlet averaging more than $2 million, many franchisees have become millionaires. In fact, seven out of 10 current McDonald’s executives began as restaurant “crewmembers” and built their careers through the chain. Ray Kroc, who made McDonald’s the world’s largest fast food company, once said he didn’t know what type of food it would be selling in the year 2000 (he died in 1984), but he was certain that it would be selling more of that food than anyone else. Author Paul Facella worked at McDonald's for 33 years. Albeit with the attitude of a fond insider, he details its history and philosophy, and the lessons he learned from the legendary Kroc. getAbstract relishes serving up this primer on McDonald’s – and in some sense, America’s – way of doing business.

Take-Aways

  • Ray Kroc built McDonald’s in 1955.
  • In 1966, McDonald’s had around 800 restaurants and more than $200 million in annual sales. By 1999, it had nearly 30,000 stores and more than $40 billion in sales.
  • McDonald’s lives by the “QSC” principle: “quality, service, cleanliness.” Kroc quickly shut down any branch that did not meet the QSC standard.

About the Authors

Paul Facella spent 33 years at McDonald’s, advancing from crewperson to regional vice president. He learned about business directly from McDonald’s founder, the legendary Ray Kroc. Adina Genn is a journalist.


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