Free to Focus

The modern “Distraction Economy” results in lost time and overwork.

Today’s always-on, always-available work culture causes distraction and results in people spending time on tasks that do nothing, or very little, for their businesses. This wasted time costs the economy billions. Surveys reveal that more and more people – up to 80% – work in the evenings and on weekends to catch up on their workload; an increasing number suffer chronic stress.

Many tools and methods promise to help people become more productive. Typically, these tools and approaches do not tackle the root cause of chronic stress and distraction, however: the fact that people are unable to identify and focus on the tasks that matter.

Greater productivity should create time for what matters to you.

Often, people want to increase their productivity, so they can work more efficiently. They want to get through their workload quicker, hoping that this will help them catch up on all their tasks. This approach might work in factories, where tasks are consistent and repeatable, but not for knowledge work, which deals with ever-changing challenges and...