FRICTION
The Untapped Force That Can Be Your Most Powerful Advantage
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Friction is expensive. Entrepreneur Roger Dooley demonstrates how wasting “time, effort or money” slows down businesses and their customers. Recognizing friction wherever it exists – at home, at the office or in your community – provides an opportunity for innovation that can pay dividends for individuals, businesses and even countries. Minimizing friction maximizes action. Dooley offers relatable examples – from transportation, car sales, e-commerce, and more – to illustrate what friction does and how to eliminate it.
Take-Aways
About the Author
Entrepreneur, speaker and writer Roger Dooley created the marketing blog Neuromarketing. He is the co-founder of the website College Confidential, wrote Brainfluence and is the host of the Brainfluence Podcast.
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