Growth IQ

The Growth IQ framework outlines 10 interdependent ways to grow your business. Number one: “Customer experience” – prioritize your company’s engagement with its customers.

How can you continuously expand your business? Even established companies struggle to achieve dependable growth: Technology giant IBM suffered years of declining revenues. When companies begin to experience a revenue stall, their managers often revert to strategies which worked in the past or set their hopes for revival on a single novel approach. But new market dynamics may render past plans passé, and no single decision can ensure your company’s continued success. 

The “Growth IQ” framework outlines 10 paths to achieve business growth. Companies should never settle on just one strategy. You must re-evaluate your business’ options on a regular basis and understand how to set up individual growth paths in a way that aligns with other strategies. Monitor the right metrics to anticipate emerging trends. Look at metrics that indicate the health of your company, including market share and profit margins, but also specialized metrics that track progress...