How CMOs Are Succeeding with Generative AI

Leverage the potential of generative AI with foresight and coordination.

According to a 2023 Boston Consulting Group survey, CMOs worldwide feel confident and optimistic about the potential for generative AI (GenAI) to create competitive advantage and enhance productivity for brands in the future. They see opportunities emerging to better implement business models and launch products, and they’re dialing up baseline standards for speed, quality and efficiency. Your competition may already be using GenAI, with 70% of survey respondents reporting that their organization already uses it, while just under 20% report testing it. 

Most CMOs immediately see positive results when introducing GenAI – fully 93% report a “positive or very positive improvement in how they organize their work,” ...