How GenAI Is Shaping the Future of Creativity in Marketing

GenAI models enable marketers to rapidly execute creative, personalized campaigns at a broad scale.

When marketing teams harness the power of GenAI, they can dramatically boost creativity, while transforming all stages of content creation. Using GenAI, marketers can leverage data-driven insights, adapting the tone and content of campaigns to reflect changing consumer preferences and needs in real-time, better engaging audiences. GenAI enables marketing teams to deliver relevant, high-quality content at scale, personalizing product recommendations, communication, and promotions on a broader level, while delivering limitless variations of personalized content to users to reflect their specific contexts.

GenAI’s capabilities have evolved drastically since 2022: While earlier models often produced strange and unusable images, today’s models can generate professional quality images, music, video, 3-D graphics and more from simple text prompts alone. For example, GenAI can create video footage that’s “virtually indistinguishable” from live action, and voice-overs for campaigns...