How to Accelerate the GenAI Revolution in Sales

Speed up the adoption of GenAI, giving your AI tool access to data from multiple sources to optimize outcomes. 

Generative AI (GenAI) tools have the potential to benefit sales teams in dramatic ways, ranging from improving personalization to boosting account engagement. Augmented sales agents can create natural language prompts, rapidly generating plans and strategies with a GenAI “assistant” that can do everything, from suggesting next best actions to identifying new sales opportunities. In fact, GenAI is a powerful growth engine, capable of driving a 1.8x margin impact. More than 80% of businesses expect to deploy GenAI by 2026, yet only 10% of enterprises have started scaling just one GenAI application across their organization, while about half of organizations are still pilot-testing GenAI, and 40% have yet to take action.

To accelerate adoption of GenAI to drive value, companies should prioritize people and processes, and consider adopting Boston Consulting Group’s framework for scaling AI and optimizing it with the AWS-Salesforce integration, which requires unifying business data. When you integrate Salesforce Data...