Learning and Development Global Sentiment Survey 2025

AI dominated the survey responses in 2025 — for the second year running.

Last year, respondents showed an extraordinary surge of interest in AI, with a record-setting 21.5% of respondents ranking it their top area of interest. A repeat of this feat seemed unlikely, but AI held its place at number one in 2025. Indeed, AI’s dominance increased this year, taking 22.6% of the overall vote. AI ranked top in every key country and across all five workspace categories. Even in countries that showed skepticism or indifference to AI in the 2023 ranking, such as Ireland and Brazil, respondents have joined the excitement and now rank AI first.

“AI” was the most-used keyword in responses to the question, “What is your biggest L&D challenge in 2025?” The responses to this optional, open-text question reveal that practitioners have become better informed about AI since last year and have shifted...