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Macrowikinomics
Book

Macrowikinomics

Rebooting Business and the World

Portfolio, 2010 更多详情


Editorial Rating

8

Qualities

  • Analytical
  • Well Structured
  • Engaging

Recommendation

Welcome to your new world, courtesy of the digital revolution. Sorry, but you won’t be able to skate by as a passive, disinterested observer. Figuratively, the Internet is forcing you to get involved. Don Tapscott and Anthony D. Williams focus on how the online community’s “mass collaboration” is changing political and civic institutions. In this follow-up to their bestseller Wikinomics, the authors explain why technology and social media may hold the answers to some of the world’s most pressing problems. Written in a witty, sharp style, their book covers the Web 2.0 waterfront, describing how groups in industry, education, science, finance, medicine and government are creating value from “networked intelligence.” getAbstract recommends this cogent, all-encompassing guide to the digital future but warns readers of Wikinomics to brace themselves for some repetition. Start reading soon, because change is accelerating every second.

Take-Aways

  • “Macrowikinomics” is the application of “the art and science of mass collaboration in business” to societal sectors such as business, government, education and science.
  • Macrowikinomics can help humanity solve some of its most grueling challenges.
  • The Internet upends conventional rigid, hierarchical social and business institutions.

About the Authors

Don Tapscott, a prolific author, is the chairman of nGenera Insight, a business strategy think tank. Anthony D. Williams is a senior fellow with the Lisbon Council. They co-wrote the bestseller Wikinomics.


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