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Marketing Built by Love
Book

Marketing Built by Love

A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business

Daniel Bussius
Greenleaf Book Group Press, 2023
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Transactional marketing approaches are becoming obsolete, explains marketing expert Daniel Bussius. Digital Age consumers expect brands to treat them as individuals and respect their humanity. While relationships between brands and consumers can in no way replace human romantic ties, Bussius urges you to mirror the stages of such relationships to trigger customers’ long-term commitment to your brand. He calls on marketers to better serve their customers and positively transform the lives of all involved by putting their needs first and creating reciprocal relationships.

Summary

Marketing needs a fresh approach that builds trust by honoring consumers’ humanity. 

Business owners are losing money by clinging to traditional marketing approaches in the Digital Age. These outmoded approaches fail to achieve marketing’s primary objective: creating customers. To succeed today, marketers must embrace two integral truths: First, businesses need a clearly established marketing framework. This framework serves as a guide for every interaction a company has with its existing and potential customers, ensuring consistency in messaging, the brand’s “value promise,” and its consumer engagement strategies. Second, you must build an ethos of love for your customers – treating them as human beings instead of nameless sales figures.

Transform your marketing approach to reflect these truths with the Marketing RAMP (responsive, aligned master plan) – a reliable, repeatable and measurable marketing system designed to drive sales while building consumer loyalty and trust. Your RAMP rests on four pillars:

  1. The ideal customers or people you love. 
  2. Your “...

About the Author

Daniel Bussius is a marketing consultant, serial entrepreneur and the founder and CEO of the marketing agency, Built by Love. He’s the creator of a proprietary marketing process, the Marketing RAMP.

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