Book

Never Go with Your Gut

How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters

Gleb Tsipursky

Career Press, 2019

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Many experts tout the benefits of using your instincts in business. But behavioral economist and Disaster Avoidance Experts CEO Gleb Tsipursky disagrees. You can make better decisions without tapping your instincts, he says, because – regardless of the decision – cognitive biases get in the way. To help you reach better-informed decisions, Tsipursky has compiled a menu of mental biases, as well as methods to counter those judgment errors, most of which will already be familiar. While Tsipursky’s prose is repetitive at times, it hammers home the steps required to combat human mental shortcuts.

Take-Aways

Avoid allowing your fight-flight-freeze instincts to inform your business decisions.
No one likes to lose, but failing to take a risk could cost you dearly.
Individuals tend to rationalize their own behaviors while attributing those of others to personality flaws.

About the Author

Former Ohio State University professor Gleb Tsipursky is an author, speaker and CEO of Disaster Avoidance Experts, a management consultancy.

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