Susan Chritton
Personal Branding For Dummies
Wiley, 2014
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Explore how to build, launch and benefit from creating your best self – and your own personal brand.
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Personal branding can elevate your career, improve self-confidence and help you leave a memorable first impression. This concise and simple guide will take you through how to build, launch and grow a brand that reflects your authentic self, while showcasing your expertise. Branding strategist Susan Chritton teaches you how to connect with your target audience, the dos and don’ts of social media, and how to build a successful network of trusted references. Chritton maintains that you need a strong personal brand to stand out and get ahead.
Summary
About the Author
Susan Chritton is a master personal brand strategist, an executive career coach and a master career counselor.
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