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Persuasion Equation
Book

Persuasion Equation

The Subtle Science of Getting Your Way

AMACOM, 2015 更多详情

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自动生成的音频

Editorial Rating

7

Qualities

  • Applicable

Recommendation

Persuasion dominates the world of business. Even office workers who are not in sales spend nearly half their time trying to persuade others, so you can imagine what salespeople have to do. Persuasion expert Mark Rodgers has nearly three decades of experience helping his clients get to “yes.” He shares his knowledge on how persuasion works and teaches you how to persuade others, one “nudge” or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive – including the parents of adolescents and teens themselves.

Take-Aways

  • Persuading others is a necessary life skill that’s vital for your career.
  • The “Persuasion Paradox” is that many people who need to persuade others never try to improve their persuasion skills.
  • Even if persuasion doesn’t come naturally to you, you can develop your ability.

About the Author

Mark Rodgers is a principal partner at the Peak Performance Business Group.


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