Product Management in Practice

Consultant, coach and former product manager Matt LeMay’s engaging style, irreverence and humor make his writing so entertaining that even if you don’t manage products, you’ll enjoy this description of those who do. His blunt advice strips away any illusions about the prestige and power of the position. His wise prescription for success, including case vignettes and illustrations, will equip aspiring or current product managers with everything they need to prosper. For firms establishing product management practices, LeMay weighs in on what you can borrow from other companies and what you must craft to fit your culture.