Proximity

Business consultants Kaihan Krippendorff — founder of the global think tank Outthinker Networks — and Robert C. Wolcott — co-founder and chair of The World Innovation Network, and University of Chicago professor of innovation — explain how digital technologies and global trends in work, health care, food, energy, and defense will soon enable you to customize and receive instant delivery of any product or service.

Proximity

Proximity means that value creation — production and delivery of products, services, and experiences — and customer ready-to-pay demand — grow ever more proximate in space and time. At some future moment, known as Proximity = 0 (P = 0), people will instantly convert raw materials into goods and services at their moment of demand.