Purple Cow

Business author Seth Godin’s easy-to-grasp premise is that products must be “purple cows” that stand out from the herd. The metaphor comes from an American nursery rhyme that says: I’ve never seen a purple cow. I never hope to see one. But I can tell you anyhow, I’d rather see than be one. Godin’s advice is quite the opposite of his titular ditty. He says you do want to be a purple cow. You want your product to become a conversation-provoking anomaly, as distinctive and different as possible. Godin’s advice is completely clear – a big accomplishment in today’s business-advice scrum. Here, he offers an elementary but encouraging introduction to advertising, PR and marketing.