As their subtitle indicates, innovation expert Debra Kaye and her collaborator, writer Karen Kelly, provide practical, profitable ways to connect familiar ideas with newer ones. Their “Red Thread Thinking” model consists of five “red threads” that you can follow and entwine to bring your innovative concepts to life. Though most of the early chapters will be old news to readers who are familiar with the literature of innovation, keep reading. Once they hit their stride, the authors emphasize connecting with market reality. Their guidance is more fully articulated than the counsel in many innovation books that only offer tips on how to create. getAbstract recommends this manual to would-be innovators, to innovation managers and to anyone looking for a primer on workable, applied creativity.
About the Authors
Debra Kaye is an innovation expert and a partner at Lucule, an innovation consultancy. Karen Kelly is an experienced writer and collaborator. She formerly worked as senior editor at Warner Books.
Comment on this summary
6 years agoJust because you love an idea and think it’s great does not mean that your intended market will respond accordingly.” For me this is a key thing to remember, in life at work or at home.
“The key to failing well is to take note of what you learned that could be useful on your next attempts and then keep working past the disappointment.” this is true not only as adults but something to share with our youth.
1 decade agoWell articulated. I liked the reminder of understanding culture and making connections between concepts in different areas.
1 decade agoCan you please identify which titles are available in an audio version?
1 decade agoHello,
If you go to getAbstract's library, you will see a checkbox toward the top of the page that says Audio Only. If you tick this box, our system will filter the library and display only the titles that have audio summaries available.
Many thanks and kind regards,