Rethinking Work

Businesses must offer people meaningful work that fits their lifestyles.

A company’s success depends on attracting and retaining top talent. In today’s employment marketplace, that means offering flexible work that employees find personally meaningful and provides a sense of connection and fulfillment. The COVID-19 pandemic accelerated these trends, as it caused people to rethink where, when, and why they work. When companies demanded a return to traditional schedules and in-person workplaces, they met with resistance. Today’s workforce wants work schedules that help them balance their busy lives. And they want greater autonomy.

The pandemic also changed people’s relationships with work in other ways. People are less likely nowadays to rely on a single job to provide identity, meaning, or income. Many modern workers expect to earn income from several sources during their careers, often balancing several gigs simultaneously. Having numerous income sources gives individuals greater power in the marketplace — making them less inclined to stay in difficult work situations. 

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