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Rethinking Work
Book

Rethinking Work

Seismic Changes in the Where, When, and Why

HarperCollins Leadership, 2025 plus...

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How can your business get the most from its workforce? In this helpful, though not groundbreaking, guide, transformation adviser Rishad Tobaccowala explores why organizations must provide flexibility and ongoing retraining if they hope to attract and retain top talent, and encourages leaders to develop agile organizations that respond to worker and customer needs. He also notes how advancements in technology, particularly AI, are shaking up job descriptions and worker productivity and providing opportunities for small businesses to compete in the marketplace.

Summary

Businesses must offer people meaningful work that fits their lifestyles.

A company’s success depends on attracting and retaining top talent. In today’s employment marketplace, that means offering flexible work that employees find personally meaningful and provides a sense of connection and fulfillment. The COVID-19 pandemic accelerated these trends, as it caused people to rethink where, when, and why they work. When companies demanded a return to traditional schedules and in-person workplaces, they met with resistance. Today’s workforce wants work schedules that help them balance their busy lives. And they want greater autonomy.

The pandemic also changed people’s relationships with work in other ways. People are less likely nowadays to rely on a single job to provide identity, meaning, or income. Many modern workers expect to earn income from several sources during their careers, often balancing several gigs simultaneously. Having numerous income sources gives individuals greater power in the marketplace — making them less inclined to stay in difficult work situations. 

Organizations must include and reach...

About the Author

Rishad Tobaccowala is a senior adviser at Publicis Groupe. He is the host of the What Next? podcast and the author of Restoring the Soul of Business: Staying Human in the Age of Data.


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