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Sell Yourself
Book

Sell Yourself

How to Create, Live, and Sell a Powerful Personal Brand

McGraw-Hill, 2022 更多详情


Editorial Rating

7

Qualities

  • Background
  • Concrete Examples
  • For Beginners

Recommendation

Right now, whether you know it or not, you sell a personal brand every day. The way you dress, talk, walk or react tells others who you are and what to expect. If you don’t like where you are now, the way people treat you, or feel stuck, it’s time to take control. Branding coach Dr. Cindy McGovern offers an intriguing overview of the concept of selling yourself. From creating a brand, living that brand and promoting it, she offers a step-by-step guide to how to sell with success. Dr. McGovern maintains that you already sell yourself; you should use that skill to get what you really want.

Take-Aways

  • To create a brand, know what you want to sell.
  • Create a blueprint for your brand.
  • Live your brand consistently.

About the Author

Dr. Cindy McGovern is a business and motivational speaker and is an expert in sales, leadership and communication. She is the author of the Wall Street Journal bestseller Every Job Is a Sales Job: How to Use the Art of Selling to Win at Work. 


Comment on this summary or 开始讨论

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    S. K. 4 months ago
    Nice summary & good book, added to my reading list!
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    J. M. 5 months ago
    Good
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    T. O. 1 year ago
    Great summary and actionable elements