Simon Mueller and Julia Dhar
The Decision Maker’s Playbook
How to Make Data Meaningful, Meanings Actionable and Actions Reality
FT Press, 2018
You can make smart decisions despite confusing data and fake news.
Making decisions is never easy, particularly amid today’s virtually limitless options. In this easy-to-use, decision-making guidebook, the Boston Consulting Group’s Simon Mueller and Julia Dhar offer a dozen effective mental tactics and cognition tools that respected thinkers and planners apply to making decisions. Their pragmatic, interesting manual is a fun read and surprisingly useful.
About the Authors
Simon Mueller is a project leader at Boston Consulting Group, where Julia Dhar is a partner. She co-founded and leads BeSmart, the firm’s behavioral economics initiative.
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