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The Longevity Economy
Book

The Longevity Economy

Unlocking the World's Fastest-Growing, Most Misunderstood Market

Public Affairs, 2017 更多详情


Editorial Rating

9

Qualities

  • Analytical
  • Well Structured
  • Hot Topic

Recommendation

The good news is that people are living longer. The bad news is that the corporate world’s view of older consumers is obsolete. This leads to product failures and missed opportunities in the aging market. MIT AgeLab director Joseph F. Coughlin dispels many misconceptions about aging and makes a strong case for expanding the “longevity economy” beyond health and leisure products and services. Aging baby boomers are rewriting the false narrative of the needy or greedy retiree to include professional ambition, new experiences, continued learning and a wide range of recreational activities.

Take-Aways

  • The aging of the world’s populations has profound and predictable implications.
  • The 20th-century narrative of aging depicts elders as “needy” and “greedy.”
  • Technological innovation for older consumers focuses on their physiological needs, excluding their psychological desires.

About the Author

Joseph F. Coughlin, PhD, is the founder and director of the AgeLab at the Massachusetts Institute of Technology, a professor at the Sloan School of Management and a board member of AARP. He consults with major companies worldwide. 


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