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The Never-ending Sale
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The Never-ending Sale

What Implications Does the New Christmas Shopping Landscape Have for Retail?

The Economist Intelligence Unit
EIU, 2015
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Years ago, retailers conducted sales sporadically, usually around holidays. Lately, however, the word “sale” seems to have become permanently etched into store windows and on retail websites. According to this useful study from the Economist Intelligence Unit, e-commerce and the 2008 economic downturn have made consumers particularly bargain conscious, so retailers have to compete by offering perpetual price cuts in what has become a truly global marketplace. getAbstract recommends this insightful article to executives in the retail industry as well as to the securities analysts who cover it.

Take-Aways

  • A bargain-conscious mentality, enabled by the growth of e-commerce, has become ingrained in shoppers since the 2008 economic downturn.
  • Typically, sales proliferate from early November to mid-February. The day after the US Thanksgiving holiday, Black Friday, marks the beginning of the Christmas shopping season for many countries.
  • China’s Singles Day, which occurs on November 11, generates the highest volume of online sales in the world – $14.3 billion in 2015.

About the Author

The Economist Intelligence Unit is an independent research and analysis organization.

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