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The Power of Simplicity
Book

The Power of Simplicity

A Management Guide to Cutting Through the Nonsense and Doing Things Right

Jack Trout and Steve Rivkin
McGraw-Hill, 1999

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Editorial Rating

8

Qualities

  • Applicable

Recommendation

Jack Trout and Steve Rivkin re-introduce the concepts of simplicity and common sense to a business world steeped in information, high-tech consulting and strategic theories. By getting back to the basics and avoiding the latest hot consulting advice, companies can differentiate themselves in the minds of customers and win increasing returns. getAbstract.com recommends this book to all readers with an interest in business strategy and to anyone who feels mired in a swamp of information and complexity.

Take-Aways

  • There is something fundamentally wrong with the mindset that prizes complexity over simplicity.
  • If you can turn a complex issue into a simple one, your customers will appreciate it and reward you with attention and patronage.
  • Don’t allow complexity to flourish in your workplace - Complexity is a disease that must be cured through questioning.

About the Authors

Jack Trout is one of the world’s foremost business strategists and the president of Trout & Partners, Greenwich, Connecticut. He has written several books including, Positioning, the best-selling classic. Steve Rivkin co-wrote The New Positioning with Jack Trout. He is the head of a communications consulting firm and is based in Glen Rock, New Jersey.

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    R. D. 1 decade ago
    Muito interessante, ótima fonte de conhecimento e reciclagem profissional, com acesso simples e rápido.
    Roberto W. Dallécio