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The Power of Women in Travel
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The Power of Women in Travel

Women make up a majority of travelers and the lion’s share of the tourism workforce. As the travel industry rebuilds, it is time to put the so-called second sex first.

Katherine LaGrave
AFAR, 2021
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Editorial Rating

10

Qualities

  • Visionary
  • Hot Topic
  • Inspiring

Recommendation

The behaviors that propel the tourism industry – the bringing together of diverse people, long journeys in confined spaces, the sharing of wine and the breaking of bread – are the same behaviors that propelled the pandemic. But when the tourism industry rises from the ashes, Katherine LaGrave suggests that it doesn’t have to emerge as the same beast it used to be. Tourism can be kinder to the environment, better to the people who live in its destinations, and friendlier to the people who make it run – namely, women.

Take-Aways

  • The COVID-19 pandemic put the travel and tourism industry into shambles, but now there are opportunities to rebuild it and make it better.
  • In the past, women’s movement was restricted. Now, they make up 56% of leisure travelers and 47% of business travelers.
  • Women make up the majority of the tourism workforce, but they’re underrepresented in leadership positions and among travel media personalities.

About the Author

Katherine LaGrave is the digital features editor and journalist for AFAR Media.

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