The Transformation Myth

Thrive during a crisis by embracing a growth mindset and leveraging opportunities.

When facing disruptions of the size and scale of the COVID-19 pandemic, businesses must respond rapidly, gleaning crisis strategies from health care workers: Just as health care workers might embrace experimental solutions when dealing with acute medical conditions and discover more sustained solutions for patients whose conditions become chronic, business leaders must experiment with both short and long-term solutions when navigating acute and chronic disruptions. Similar to the way an acute crisis such as a heart attack may function as a “wake-up” call, initiating a sustainable health plan to ensure the condition doesn’t worsen, many leaders embraced new digital transformation strategies, such as “contactless” service, to better protect the long-term health and well-being of workers and clients alike. While companies with “fixed mindsets” view acute crises as something to endure before returning to “business as usual,” those that thrive embrace “growth mindsets,” knowing they can adapt by seizing opportunities.

Organizations that innovate amidst disruption...