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The Value of Entrepreneurship, with Philip Kotler
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The Value of Entrepreneurship, with Philip Kotler

Philip Kotler
Global Peter Drucker Forum, 2016
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Editorial Rating

8

Qualities

  • Overview
  • Visionary
  • Concrete Examples

Recommendation

Philip Kotler, whom The Wall Street Journal ranks among the six most influential business thinkers, describes several economic futures for the West and outlines strategies for achieving the rosiest outcome. Entrepreneurship is his main theme, though Kotler also boldly advises companies to move to Asia. getAbstract predicts you’ll find many of his ideas intriguing, such as the concept that schools should offer an MBC, or “master of business creation” degree.

Take-Aways

  • The US and European economies will continue to lag. Alternatively, technology may end hunger and poverty in mere decades.
  • Companies should relocate to Asia or do business there to capitalize on its economic momentum, market opportunities and population.
  • Society can fight economic stagnation by boosting entrepreneurship: Schools should offer a “master of business creation” (MBC) degree, as well as an MBA. Plus, “megacities” and all companies must become leaders in entrepreneurship.

About the Speaker

Consultant Philip Kotler is a professor of international marketing at the Kellogg School of Management.

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