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This Is Broken
Video

This Is Broken

Seth Godin
Gel Conference, 2006
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Editorial Rating

8

Qualities

  • Innovative
  • Well Structured
  • Engaging

Recommendation

Seth Godin identifies several “broken” products, marketing messages and systems. His slides and examples generate giggles and disbelief. Some, such as poor signage at John F. Kennedy International Airport, are frequent annoyances. Others, such as the sign on a fence that reads, “Do Not Post Signs on Fence,” are quirky and absurd. The underlying message in Godin’s humor is relevant: Product or service design must benefit the user. If not, it’s broken. getAbstract recommends this video as preparation for investigating what might be broken at your company.

Take-Aways

  • Many products, services and marketing messages are “broken”; that is, they don’t fulfill their designated function or make sense.
  • Things are broken when they don’t fulfill their designated function or don’t make sense.
  • Refusing to look beyond the confines of a job description means no one will assume responsibility for fixing broken systems and products.

About the Speaker

Seth Godin is an author, speaker and marketing authority.

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