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Work That Matters for People Who Care
Podcast

Work That Matters for People Who Care

On Leadership with Scott Miller Podcast



Editorial Rating

8

Qualities

  • Applicable
  • Concrete Examples
  • Engaging

Recommendation

In a marketing industry brimming with self-proclaimed visionaries who later turned out to be hallucinating mayflies, Seth Godin is one of the few who has often proven himself to be right. In this episode of the podcast On Leadership with Scott Miller, Godin speaks candidly about his career successes and failures, the future of marketing and online education, and the difference between management and leadership.

Take-Aways

  • Success is a product of trial and error.
  • Today’s marketers should target a niche audience.
  • Offer people what they want, not what you think they want.

About the Podcast

Scott Miller is the author of four books including the best-seller Everyone Deserves A Great Manager; he’s the popular podcast host of On Leadership with Scott Miller and C-Suite Conversations with Scott MillerSeth Godin is the author of 20 best-selling books, a popular blogger, the founder of the altMBA and The Akimbo Workshops, and host of the podcast Akimbo


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