You Should Test That!

The core message of this book is in the title: Whatever you do to your website, test it. Author Chris Goward argues that companies make decisions about their websites based on conformity, fear of the big boss, intuition, habit and so on. The result is that websites don’t accomplish all they could. Goward explains the why and how of testing your site and what you should test. Even more valuable than his first-rate, specific advice is his repeated mantra: “You should test that!” Unfortunately, Goward doesn’t quantify what this extensive, ongoing testing will cost (He should test that!). getAbstract recommends Goward’s method to everyone who does business online, those in marketing and those who’d like a little humor along with a good dose of sound advice.