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John Gerzema

7 Book

The Athena Doctrine

How Women (and the Men Who Think Like Them) Will Rule the Future
John Gerzema and Michael D’Antonio
Jossey-Bass, 2013
8 Book

The Brand Bubble

The Looming Crisis in Brand Value and How to Avoid It
John Gerzema and Ed Lebar
Jossey-Bass, 2008