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Scott M. Davis

9 书籍

巨人的经验

新经济时代企业如何吸取工业巨人的经验,驱动可持续发展
Scott M. Davis 等等
McGraw-Hill, 2020
9 Book

Lessons from the Titans

What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success
Scott M. Davis et al.
McGraw-Hill, 2020
7 Book

The Shift

The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders
Scott M. Davis
Jossey-Bass, 2009
8 Book

Brand Asset Management

Driving Profitable Growth Through Your Brands
Scott M. Davis
Jossey-Bass, 2000