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Wolfgang Schaefer

8 Book

Brand Elevation

Lessons in Ueber-Branding
Wolfgang Schaefer and JP Kuehlwein
Kogan Page, 2020
8 Book

Rethinking Prestige Branding

Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
Kogan Page, 2015