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Michael Luca

7 Book

The Power of Experiments

Decision-Making in a Data-Driven World
Michael Luca and Max H. Bazerman
MIT Press, 2020
9 Article

Want to Make Better Decisions, Start Experimenting

Four lessons for using randomized controlled experiments to create value for your company and customers.
Michael Luca and Max H. Bazerman
MIT Sloan Management Review, 2020