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David A. Aaker

Summaries

Brand Relevance
Book

David A. Aaker

Brand Relevance

Making Competitors Irrelevant
Managing Brand Equity
Book

David A. Aaker

Managing Brand Equity

Capitalizing on the Value of a Brand Name
Brand Leadership
Book

David A. Aaker and Erich Joachimsthaler

Brand Leadership

Building Assets in the Information Society