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Peter Fader

7 Book

The Customer-Base Audit

The First Step on the Journey to Customer Centricity
Peter Fader et al.
Wharton School Press, 2022
7 Book

The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value
Peter Fader and Sarah E. Toms
Wharton School Press, 2018
9 Video
Peter Fader and Sarah Toms
Talks at Google, 2019